Incorporating the Future of Mobile Into Your Marketing Strategy + MORE 03/01/2013
What is your favorite thing about your smartphone; the music, the games, social media, email, camera, or the ability to have all the services you want all on the same device? Whatever benefits you derive from mobile technology as a consumer, they correlate directly to opportunities in the mobile spa.... More »
The Dangers of Incorrect Outsourcing in Telemarketing + MORE 03/15/2013
Outsourcing, this is a word that has never failed to elicit a lot of debate. Well, while the arguments continue to rage on, there are firms who believe in the usefulness of this tactic. This is a good way to generate the necessary sales leads that companies really need. B2B sales leads are an import.... More »
Big Business Pouring Money Into Social Tools + MORE 04/15/2013
Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post. Big Business Puts Dollars Into Internal Social Development (eMarkete.... More »
How to Network Using LinkedIn Groups + MORE 05/15/2013
Are you a member of a LinkedIn Group? Do you spend time networking in LinkedIn Groups? LinkedIn Groups are great way to build credibility and make new connections that can ultimately help grow your business. With over 1.5 million LinkedIn Groups, it can be difficult to find relevant Groups and deter.... More »
Content Curation to Jumpstart your Inbound Marketing Efforts + MORE 04/16/2013
Benefits of business blogging and how blogs generate leads are discussed at length by many bloggers. It is one of the reasons organizations have more faith in blogging than just on social media tools to get the word out. But business blogging is not easy. You need to come up with great ideas, plan m.... More »
How to Use Hashtags in Your Social Media Marketing
– http://www.socialmediaexaminer.com/
Do you use hashtags in your social media marketing?What if someone else is using the same hashtag about a totally different topic?
Even worse, what if your competitor is using the same hashtag about the same topic?
Before you just throw any word or phrase out there and decide to use it as your hashtag, there are a few things you’ll want to consider to maximize your hashtag’s exposure.
What’s a Hashtag?
A hashtag is a pound sign (#), but it’s also used on Twitter to categorize messages…
10 Pieces Of Marketing Jargon That Need To Die Yesterday
– http://www.business2community.com/
Buzzwords We Love To HateYour guru called, and he thinks you need to produce linkbait for reputation management purposes. Can I get an “ugh” up in here? I know I’m not alone in thinking that some of the latest marketing jargon is about as appealing as cold french fries. To be fair, we’d be lying if we said that we weren’t huge fans of some of the marketing jargon out there. Is there any better way to describe SMarketing content that’s mapped to the sales funnel than TOFu, MOFu and BOFu? A quickly-changing inbound marketing landscape requires new words that might not be recognized by Webster’s…
Why Creating A Content Marketing Strategy Is A Big Waste Of Time
– http://www.business2community.com/
I’m probably going to offend a lot of people, but here goes. If I read one more article about how to create a social media strategy, I’m going to scream. Why? Because social media isn’t worth anything without content – unless, of course, your goal is to chit chat.I can’t tell you the number of businesses I’ve seen invest valuable resources trying to make social networking a strategic part of their corporate marketing. While social has been marched out as a cheap and easy way to influence and ‘engage’ the modern consumer, these efforts never achieve real success when managed in isolation…
An Air India Pilot Is In Trouble For A Goofy Rap Video Dissing His Company
– http://www.businessinsider.com/
An Air India pilot has angered his employers by appearing in a YouTube video rapping about poor working conditions and the carrier’s ageing flight attendants. In the five-minute, expletive-laden video, which has received just over 70,000 views since it was posted last week, the pilot appears in his uniform and recites lines such as “It’s been more than five months since I haven’t got paid [sic]”, and “how do I fly with women in their sixties…The Key to Stronger Personal Branding: Create Your “Brand Belief”
– http://www.business2community.com/
I was speaking with an executive the other day regarding my career coaching practice and he asked me what I thought about developing “my Brand.”
Like many of you, I have grown skeptical of lots of the career coaching buzz and noise around hot topics like how to use Twitter to market yourself (you need loads and months of tweets), the value of a personal website (you have that on Linked In, right?), the need to tweak your resume for every job (HR “can smell” that can’t they?), and the other current “hot” ideas…
Here's The Taiwanese Animation Of Sony's Agonizing PlayStation 4 Event (SNE)
– http://www.businessinsider.com/
This sums things up nicely. SEE ALSO: Sony Unveils The PlayStation 4…Sort Of Please follow SAI on Twitter and Facebook.Join the conversation about this story »