B2B Fortune 100 Companies Prove Effective in Social Media Marketing
Who ever said only B2C brands get to be popular on social networks? The two companies sitting atop the Social Effectiveness Index just happen to be B2B brands Honeywell International, an aerospace and defense contractor, and financial services company American International Group. MetLife, Aetna, Chevron and Walt Disney all made the top ten.
The presence and effectiveness of Fortune 100 brands were measured across five areas: share of voice, identification of influencers and advocates, engagement rate, touch rate and net sentiment…
The Strength Of Your Lead Generation Strategy Is The Strength Of Your SCM Prospects
Can you help them play to their strengths?
When you are told to play to your strengths, it looks like the focus is on you…
Are you wondering how the landscape of search and social is changing, and how to benefit from it?
To learn about the key changes in search and social, and how they impact your marketing, I interview Lee Odden for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing…