11 Things B2B Marketers Can Learn About Social Media From the US Army + MORE 02/16/2013
B2B companies looking to use social media to increase awareness, preference and qualified leads can learn a lot from one of the foremost social media marketers outside the business world: the U.S. Army.
The use of social media by B2B companies is on the rise.
In the third annual B2B Content Marketin.... More »
An Unexpected Journey: How LinkedIn Changed My Life In One Year [SLIDESHOW] + MORE 10/25/2012
I am a teacher at heart. In 2006, I was asked to develop and launch the first graduate advising program for National Louis University. I created a successful program, enrollment blossomed and I was part of an amazing community of educators. Unfortunately, higher education is currently facing challen.... More »
Kevin Durant Dunks On 20-Year-Old Lithuanian Phenom In His Fourth NBA Game + MORE 11/07/2012
Toronto Raptors rookie Jonas Valanciunas had his best game of his young NBA career last night, scoring 18 points and grabbing 6 rebounds in a 108-88 loss to the Oklahoma City Thunder. But in the first quarter, Kevin Durant emphatically welcomed the 20-year-old Lithuanian to the league with a posteri.... More »
Stunning Infrared Photos Show How Police Could See Bombing Suspect Hiding In Boat + MORE 04/20/2013
The Massachusetts State Police (via its Twitter) has just published some stunning photos of the boat where Dzhokhar Tsarnaev was found hiding after a massive manhunt. The most incredible ones are the infrared ones, which show the body of Tsarnaev emitting heat underneath the canopy. (Via @zerohed.... More »
Recruiting on a Budget: How Social Media Can Save You Money + MORE 04/18/2013
If you’re like many small businesses right now, you’re taking hiring slow and steady this spring. A fatigued economy means increasing hiring budgets and staffing seems a bit risky.
The latest small business jobs numbers reflect your hesitancy. Small business hiring numbers going into March show .... More »
CouponCabin CEO Slams Kate Gosselin In Public Termination Letter
– http://www.businessinsider.com/
Kate Gosselin has officially been dropped as a contributing blogger at CouponCabin.com. While the “Kate Plus 8″ star has been writing for the website weekly since November 2011, CoupinCabin CEO Scott Kluth published an open termination letter Tuesday on the company’s website: A series of recent events have made it clear to me that Kate Gosselin and her contributions do not align with the authenticity which we set out to build almost a decade ago, and that Ms…How to Find Influential People With Social Media
– http://www.socialmediaexaminer.com/
Do you want to build relationships with key influencers in your niche?Are you looking for an easy way to identify and connect with industry thought leaders?If so, keep reading for a simple system you can immediately deploy.Why Focus on Influencers?Social media is a great way to develop strategic partnerships with key influencers and stay informed about what’s happening in your industry.But you must focus your efforts to ensure that time spent in social media packs a punch…
Jumpstart your social media plans with this strategy for newbies.The growing opportunity cost of ignoring social media has led even the most ‘old school’ businesses to get started with this engaging form of market communication. However, the lack of understanding of how to implement a social media strategy has raised the barrier to entry for many in this group. I’ve put together an easy to understand three-step process for jumpstarting your social media strategy…The B2B Lead Generation Manifesto [Infographic]
– http://www.toprankblog.com/
[We're trying something different and including this sponsored post from Oli Gardner, Co-Founder & Creative director at Unbounce, a sponsor for the Minneapolis launch of Lee's book Optimize. You may know Unbounce as that clever service that gives marketers and marketing agencies an easy way to create, publish and test landing pages without IT or developers.]As a digital marketing agency that does a substantial amount of consulting in the B2B Marketing space, we’ve paid a lot of attention to the topic here at Online Marketing Blog with tips posts and the recent B2B Marketing Innovation eBook we put together in partnership with MarketingProfs…
PKM webinar 25 october
– http://www.jarche.com/
On 25 October at 18:00 GMT I will be conducting an online session on personal knowledge management (PKM). It will be in English and is hosted by En Nu Online, a Netherlands company focused on social media for learning and is part of a longer workshop series. The hosts are @joitske and @sibrenne and there will be a Twitter back-channel. If you would like to attend, you can sign up on the website. Cost is €45 for this 1.5 hour interactive session and includes two written case studies on recent online social learning implementations…A Crash Course in Email Marketing for eBay and Amazon Sellers
– http://www.business2community.com/
Email marketing has been getting some great PR recently, with industry analysts finally coming to the same conclusion that many of us marketers have known for years. Email marketing works, it can be highly profitable and it will out-perform any other online media out there. So step aside PPC and social media and let the daddy of online marketing take its rightful place at the top of the marketing tree.Last week I was invited to discuss this with Matt and Andy on the Last Drop of Ink Podcast and it raised some interesting questions from marketplace (i…