Measuring Social Media: How to Determine Your ROI + MORE 02/01/2013

As social media changes the way we do business and the speed at which we do it, it stands to reason that it changes our expectations as well. More specifically, it changes customer expectations, when it comes to customer care.
Customer care used to be such an arduous task for consumers. And indeed, it was awfully silencing. If you had a problem, concern, or complaint, you had to locate the appropriate 800-number, call during the regular business day when you were probably also at work (how many lunch hours wasted!), memorize long phone menus, make a choice, sit on hold, get transferred, sit on hold some more, and then, by the time you finally got to talk to someone who could supposedly help you, you still hung up feeling like your words fell on deaf ears…

 
Community Manager Appreciation Day Infographic Offers Insight to CM Platforms, Roles & Traits
Women still hold the majority of Community Manager positions, although men are making gains, accounting for 39% across the U.S. This is a marked move towards gender neutrality compared to 2010, when just 31% of Community Managers were male, according to the annual Community Manager Report from Social Fresh. Their data shows that CMs might be more mature, or at least a bit older, than the stereotype indicates: the average age of a CM was 29 in 2011, but expected to reach 32 in 2013…

Yet another company that believes they’re operating in 1974.
You can read the full back story here, but briefly: A couple days ago, an Applebee’s waitress posted an image of a receipt (see: right) on the social network, Reddit. The receipt had a note from a customer complaining about auto-tip and how she “gives God 10%,” so “why do you [the waitress] get 18%?”
After word hit the streets about the receipt, the customer (who turned out to be a pastor) called Applebee’s and demanded the waitress be fired for violations of guest privacy due to the signature on the receipt…

There’s nothing we love more here at LinkedIn than connecting talented professionals. Last night we invited dozens of fabulous female journalists (who work at outlets like CNBC, Cosmopolitan, Glamour, Reader’s Digest, TIME, etc.) to network and mingle with one another while chatting about how important their online professional brand is. LinkedIn’s event took place at CORE: club, a veritable power portal for the business elite, just off of Park Avenue in Manhattan…

Are you trying to measure your social media return on investment (ROI)?
Do you need to measure the social performance of your business?
To learn how to determine the ROI for social media marketing, I interview Nichole Kelly for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing…

Has SEO really changed? Search engine algoholics might say “Yes!” Experienced practitioners might say, “Not really.” Instead of keywords, site architecture, and link development, maybe we should understand aboutness, information scent, and validation.

Please visit Search Engine Land for the full article.

1. Personalisation and Segmentation
Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylise your emails to reflect their interests. This allows you to target niche markets and make instant changes to make the campaign more effective.
In comparison to a direct mail campaign, this can be done quickly and more efficiently – avoiding printing restrictions and incurring costs…