3 Models for Gating Lead Generation Content on Your Website + MORE 12/25/2012
Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) should be gated or not, and you’re likely to hear a wide range of opinions. At one end of the spectrum, there are those that believe gating Web content is th.... More »
Q&A with Facebook Strategic Partnerships Manager Ime Archibong + MORE 05/13/2013
In the first half of 2013, Facebook has made a number of moves to improve its platform for entertainment and lifestyle applications.
New Timeline sections give users a place to save and display their favorite books, movies, TV shows and music. Developers can use new common Open Graph actions like &.... More »
3 Reasons Email Marketing is Essential for Mobile App Sales + MORE 04/06/2013
App developers: Do you have an email marketing plan?
Do you only plan to develop one version of your app and never improve it?
Do you intend to retire after your first app?
Of course not.
Email Marketing for App Developers
Do you know how many customers you’re losing (or how much money) because y.... More »
Marketing to the Chinese Consumer – Part 2 + MORE 01/15/2013
In part one of “Marketing to the Chinese Consumer,” we outlined some of the challenges faced when developing an online presence along with the best avenues in social networks. Now here in part two, we’ll look more closely at the potential of mobile marketing.
As the number one market for smart.... More »
12 Ways to Hone Your Email Marketing Strategy + MORE 01/03/2013
Question: How can business owners create a distinctive email marketing campaign that doesn’t get lost in the inbox clutter?
Question by: Ashley
Timing Is Everything!
“We recently rebranded our email newsletter as a nightly “Study Break” for our female college student audience.... More »
6 Ways That Red Bull Absolutely Killed It With Stratos
– http://www.business2community.com/
Yesterday, Red Bull executed one of the most amazing social media marketing campaigns… period: Red Bull Stratos.For those of you who haven’t been following along, Stratos was a world record attempt by daredevil Felix Baumgartner at breaking 4 world records including highest free fall, fastest free fall, longest free fall, and highest manned balloon flight. In the end, he successfully jumped from a capsule carried to the edge of space by a balloon, roughly 128,000 feet (39km) above the earth…Facebook Permissions: What Marketers Need to Know
– http://www.socialmediaexaminer.com/
Do you use Facebook apps to collect data from prospects?Do you understand the pitfalls?This article will explore the ins and outs of Facebook permissions and reveal five key points marketers need to keep in mind.So What Exactly Are Facebook Permissions?Facebook Permissions are a Facebook feature that allows the social network and businesses that use Facebook for marketing purposes to collect information about users.When a user agrees to “allow” Facebook, or a business, to broadcast a user’s Likes or other information, the user has granted Facebook permission to do so…
Brands Can Now Measure How They Perform On Twitter — Today’s Ad Brief
– http://www.businessinsider.com/
Twitter and Nielsen teamed up to create a new tool that measures brands’ marketing impacts on the social network. BBH released an explainer with ECD Ari Weiss about Axe’s “Susan Glenn” ad. Faris Yakob is now the former chief innovation officer at MDC Partners and its unit Kirshenbaum Bond Senecal + Partners after the company failed to renew his contract. Check out Ad Age’s ”Magazine A-List.” Wendy’s CMO Craig Bahner talks about the fast food chain’s makeover…