3 Tips for Women Who Want To Lead + MORE 03/14/2013
Women who want to lead have their work cut out for them. Here's how to fight unhelpful expectations--and keep your own standards firmly in place.As Facebook COO Sheryl Sandberg notes, it's harder for women to get to the top in a corporate environment, and also harder for them to stay there. In part,.... More »
9 Consumer Social Media Trends That Could Impact Marketers + MORE 02/06/2013
Are you wondering how consumers are using social media?
Would you like some insights to help your business better understand people’s social habits?
In this article, I examine a report published by Edison Research focused on people’s latest social habits.
These findings provide useful in.... More »
Real-time Super Bowl Marketing: MiO Fit Makes Its Mark + MORE 02/04/2013
The Oreo and 360i teams easily captured the gold medal for its quick work during last night’s Super Bowl blackout. Not only did they put together a very timely piece of creative, but they did a great job promoting the behind-the-scenes work that went into it as well. The tweet that featured t.... More »
Creating a Content Planning/Management Matrix + MORE 04/28/2013
Romeo likes content plans that look like a map on a grid
As you plan and schedule your content, you will want a way to manage audience targeting, purchase path targeting, re-sharing, and responses. As you plan your content strategy, you will want to create a content planning and management matrix of.... More »
Jennifer Lawrence Was Blown Away By Her SAG Win + MORE 01/27/2013
In the battle of Jessica Chastain versus Jennifer Lawrence at the Screen Actors Guild awards, it was the "Silver Linings Playbook" actress who took home the actor for her role as a recovering sex addict and widow. And, Lawrence looked floored upon hearing the news. As always, Lawrence had a q.... More »
Top 10 Social Media Blog Finalists 2013: This Week in Social Media
– http://www.socialmediaexaminer.com/
Welcome to our weekly edition of what’s hot in social media news.Finalists: Top 10 Social Media Blogs 2012We received over 750 nominations for our fourth-annual Top 10 Social Media Blogs contest (the blogosphere’s biggest contest for social media blogs).The list of 24 finalists is pretty impressive! Take a look for yourself below.The judges: Our judges include Gini Dietrich (co-author, Marketing in the Round, founder and CEO of Arment Dietrich), Marcus Sheridan (co-owner of River Pools, founder of The Sales Lion) and Michael Stelzner (author, Launch, CEO of Social Media Examiner and host of the Social Media Marketing podcast)…