Facebook App User IDs help developers target users by in-app actions + MORE 05/10/2013
Facebook App User IDs are a new feature available to iOS developers who can use them to target their users by actions they took within their app. This is already available in the Facebook SDK for iOS, but will come to the Android SDK soon.
App User IDs are a component of Custom Audiences. Previousl.... More »
Facebook gives links more prominence in News Feed with 3x larger image preview + MORE 01/14/2013
Facebook posts that contain links offsite will now appear in the desktop News Feed with a nearly three times larger image preview, the company has informed some of its advertisers.
Instead of 90×90 pixels, link previews will be 154×154 pixels. The link summary will also be able to include .... More »
3 Great Charts That Show How Huge China's Auto Market Is Going To Become + MORE 04/01/2013
The latest Economics Asia Bloomberg Brief, put out by Michael McDonough, has a great section on the potential for the Chinese auto industry. McDonough writes: "China’s goal of doubling per capita income by 2020 may boost auto sales 144 percent to almost 4 million vehicles a month, more than th.... More »
Rob Gronkowski Is Out For The Rest Of Postseason + MORE 01/14/2013
ProFootball Talk is reporting that Rob Gronkowski is out for the rest of the postseason after re-injuring his forearm. PFT also reporting that he will undergo another surgery. Gronkowski re-injured his arm when he fell on it trying to make a catch in the first quarter of today's game. Please follow .... More »
Email Testing 1,2,3 – How to Get an A+ + MORE 05/12/2013
When it comes to email marketing, once you’re content with the copy and design, it’s tempting to forgo all email testing and just send it out – especially when you’re crunched for time. However, testing, editing and proofing your email on a regular basis helps to ensure a successful campaign.... More »
SoLoMo: Time to Get Social, Think Local, and Spend Mobile
– http://www.business2community.com/
Today’s sophisticated consumers are using mobile devices to access social media and business web/ecommerce sites. They’re roaming the streets clutching smartphones and tablets looking for things to do or to buy. To compete in this new SoLoMo environment, businesses need an integrated approach. Brands need to get social, think local, and spend (on) mobile.
WHY SoLoMo?
The future of social is mobile. According to 2012 US consumer data from Nielson, 85 million social media users are accessing their favorite social networks via smartphone apps, and 81 million from mobile web browsers…
Why Smart Business Owners Are Using WordPress
– http://www.business2community.com/
If you are a business owner, there is one concern that rates above all others: the bottom line. This is no exception when moving your business into the online realm. That’s why so many business owners are turning to WordPress for their online business needs.
Let’s take a look at some of the benefits of using WordPress:
1. Ease of Use
WordPress has long been hailed as one of the easiest to use Content Management Systems ever developed. Featuring an intuitive interface, the average user of WordPress has no need to learn complicated code in order to make routine changes to their website…
Let’s take a look at some of the benefits of using WordPress:
1. Ease of Use
WordPress has long been hailed as one of the easiest to use Content Management Systems ever developed. Featuring an intuitive interface, the average user of WordPress has no need to learn complicated code in order to make routine changes to their website…
Mobile Marketing Depends on Relationships
– http://www.business2community.com/
One common misconception that many businesses seem to have about the world of mobile marketing is that the industry is all about pushing ads towards consumers in any way possible. As mobile devices like smart phones and tablets rise in popularity, certain companies have begun bombarding customers with mobile ads in new – and unwelcome – ways. In reality, this approach could be driving customers away. Mobile marketing is all about maintaining a good relationship…
5 Quick Tips to Increase Landing Page Conversions
– http://www.business2community.com/
Landing pages are a core component of lead generation and are used to convince a visitor to take an action, such as filling out a form in exchange for something of value. The ‘something of value’ could be a whitepaper, case study, newsletter subscription or demonstration of a product. To increase the likelihood of a conversion, landing pages should be targeted toward a specific audience and expand upon the offer presented in the advertisement, link or email…Recharge Your Small Business Marketing In 2013
– http://www.business2community.com/
While perusing topics to blog about this January, I came across an interesting article on Mashable that highlights 6 Ways to Recharge Your Business in 2013. The article focuses on all types of business, but these topics are absolutely applicable to the small business owner or entrepreneur.I’d like to expand a bit on a few of the suggestions that the author of this blog makes about better business practices for the New Year. First, the author suggests that you should evaluate your year as a leader in your business in order to reflect and think about what you did well and what you can improve on…
4 Ways to Boost Your Facebook Engagement With Promotions
– http://www.socialmediaexaminer.com/
Do you want to boost your Facebook engagement?Are you wondering if promotions will help?79% of Facebook fans are more likely to purchase from a brand they have liked, so pursuing more fans and deeper engagement with existing fans is a huge priority!While there are many core methods for increasing engagement such as creating highly shareable content, posting images and videos and posting succinctly at key times—a powerful method is to run promotions…