Facebook creates new requirements for PMD program + MORE 03/04/2013
Facebook today announced that it will once again accept new applications to the Preferred Marketing Developer Program, but with two key changes. Applicants must be referred by a Facebook employee or an existing PMD and there will be additional requirements for earning badges.
Current PMDs will have .... More »
Michelle Obama Debuts Her New Bangs On Twitter + MORE 01/17/2013
Betty White, who? The two media darlings may share a birthday today, but it's Michelle Obama who is stealing the spotlight with the debut of a fresh new 'do. She tweeted a photo from her meeting this morning with Inaugural citizen co-chair David Hall from her new Twitter handle @FLOTUS. Sh.... More »
Optimal raises $7M, hires CFO; and more Facebook platform industry hiring news + MORE 01/22/2013
Facebook Preferred Marketing Developer Optimal today announced that it raised $7 million in a Series B round and hired a chief financial officer.
Paul Suh, former SVP of Finance and Operations at digital commerce and video gaming advertising company LiveGamer is taking the CFO position at Optimal.... More »
Proof of The Obvious – A Recipe For Market Share Growth + MORE 05/18/2013
There is a lot written in the last few years about the importance of consumer engagement with brands in the age of the Social Customer. Most writings are focused either on teaching how to get most Facebook likes and Twitter followers for your brand or how to manage PR disasters fueled by social medi.... More »
The Age of the “Big Idea” is Over + MORE 02/17/2013
For some time now I have been expounding the virtues of brands becoming far more data-centric in their approach to marketing and communications. No company understands this better than Coca Cola. The marketing world is going through a rapid transformation driven by the mainstream adoption of social .... More »
The Yen Continues To Get Crushed
– http://www.businessinsider.com/
The Japanese yen continues to tumble on the promise of of aggressively easy monetary policy from incoming Prime Minister Shinzo Abe. Currently, the yen is at 88.22 against the U.S. dollar. Bloomberg reports that this is the weakest level for yen since July 15, 2010. Please follow Money Game on Twitter and Facebook.Join the conversation about this story »
Failing to Start: Why We Accept Mediocrity and How to Change
– http://www.socialmediaexaminer.com/
Do you accept your lot in life?Are you afraid of starting something new?To learn how to accept who we are and how to make a change, I interview Seth Godin for this episode of the Social Media Marketing podcast.More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It’s designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting)…