Guest Post: Embracing the Shift to a Partnership Paradigm + MORE 03/22/2013
This is a guest post by Greg Lieber, VP of Business Development at SHIFT, a Facebook Strategic Preferred Marketing Developer that offers a collaboration platform for marketers.
Facebook’s updates to the Preferred Marketing Developer (PMD) requirements, which put a large emphasis on paid media, wil.... More »
French Flash PMI Continues To Be Awful + MORE 04/23/2013
Earlier we mentioned the ugly German Flash PMI number, which confirms that Europe's economic crisis is now affecting the continent's strongest member. France, of course, has been dismal for awhile. And, well, nothing's changed there. Their Flash PMI is filled with more ugly numbers. Technically ther.... More »
4 Practical Ways Your Local Business Can Use Tumblr + MORE 03/14/2013
So you’ve built a social media presence for your small business, most likely primarily on Facebook and Twitter. (If you’re dragging your feet in regards to social media, consider the issues brought up by Chris Silver Smith). You may be asking the question, what’s next? Google+, Pinterest, YouT.... More »
10 Reasons To Worry About The Syrian Electronic Army + MORE 05/23/2013
A group of anonymous hackers sympathetic to the regime of Syria's President Bashar al-Assad is causing havoc with the world's media. They call themselves the Syrian Electronic Army, and they're devoted to attacking sites they deem defamatory to the Syrian government. The group has attacked or sabota.... More »
Yes, Virginia, the world is going crazy + MORE 03/08/2013
Here are some of the observations and insights that were shared via social media during the past two weeks.
And now for something completely different [for my long-time readers]:
“Pertussis epidemic: How Vermont’s anti-vaxxer activists stopped a vaccine bill” via @nahumg
Schools and .... More »
Starting a Podcast: What You Need to Know to Succeed
– http://www.socialmediaexaminer.com/
Do you listen to podcasts?Are you interested in starting your own podcast?To learn why you should start a podcast and what you need to know to get started, I interview Cliff Ravenscraft for this episode of the Social Media Marketing podcast.More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It’s designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting)…
Markets Are Diving After Boehner’s Fiscal Cliff Armageddon
– http://www.businessinsider.com/
The big story of the day: What does Washington DC do now, now that John Boehner’s “Plan B” vote failed to pass the House. Markets are interpreting the situation as bad news on the Cliff front (which may or may not be the correct interpretation). US futures are down well over 1%. That’s a bit better than the worst moment of the night, when Dow futures were down 265 points, just after 8 PM ET. Europe is off, but a bit less so. Japan lost about 1%. For more on the Boehner debacle, see here > Please follow Money Game on Twitter and Facebook…Lead Generation Tips – Don’t Market Just Anything!
– http://www.business2community.com/
Just because something could use a lead generation campaign does not mean you should go on ahead. Some things, despite their marketing value, are not worth promoting. The reasons for it range from the ethical to the plainly obvious. Before every campaign, make sure there is nothing glaring about your offers or products that will incite a massive backlash.Lead Generation Goals Should Aim Higher
For example, suppose you managed to develop HR technology that allows recruiters to look into the social media activities of candidates…
Telemarketing Tips – Use It To Measure Other Results
– http://www.business2community.com/
If you have been using telemarketing in conjunction with other marketing tools, you can actually use it to see if those other tools really are delivering. You do not have to wait for salespeople to give their feedback. Some marketing results can be so vague, the only way you can solidify their value is to make a telemarketing call.How Telemarketing Can Test Other Marketing Results
A good example can actually be found in the recent trend of social media marketing…
Getting the Most out of Third Party Email Marketing
– http://www.business2community.com/
The opportunities that present themselves with third party email marketing are perhaps as great as the challenges. An email marketing campaign gone awry will do nothing more than harm your brand image and disengage customers. However, by utilizing the proper tools and resources at your disposal, you have the potential to execute a strategic campaign that will both increase your brand awareness and enhance your conversion ratio.
What is 3rd Party Email Marketing?
Legitimate 3rd party email marketing involves marketing to opt-in lists of those who have subscribed to receive offers based on their particular interests…
What is 3rd Party Email Marketing?
Legitimate 3rd party email marketing involves marketing to opt-in lists of those who have subscribed to receive offers based on their particular interests…