8 Reputation Management Tools Worth Checking Out + MORE 04/30/2013
Your brand’s success relies heavily on how the brand is perceived by its target market. Having a good reputation will help your brand retain its current clients and it will assist in obtaining new ones. A tainted reputation will have the opposite effect.
It’s important to monitor your brand.... More »
ERIN CALLAN: I Want To Be A Cautionary Tale — Don't 'Lean In' The Way I Did 03/16/2013
Former Lehman Brothers CFO Erin Callan, who was one of the most powerful women on Wall Street, pretty much disappeared from the public eye after the bank's demise. She resurfaced again this week with a really gutsy op-ed in the New York Times about the big work/life balance debate that has bee.... More »
Jargon and Junk + MORE 02/02/2013
SM. SoMe. SMB. SoLo. SoLoMo. SEO. FB. LI. G+. PPC. PTAT. Organic. Viral. Feed. Bounce Rate. Conversions. And these are just a few of the acronyms, abbreviations and other jargon that many in the technically savvy social media, content development and website design worlds bandy about on a daily basi.... More »
Fight Leads To Ejection Of Four Stanford Assistant Coaches + MORE 03/07/2013
A skirmish broke out between rivals California and Stanford. And while the fight itself was full of sound and fury, but lacking any real punches, four members of the Stanford coaching staff, along with one player from each team, were ejected for leaving the bench areas. But don't worry, Stanford sti.... More »
‘Watched’ and ‘want to watch’ buttons come to Facebook’s Sponsored Stories + MORE 04/22/2013
With the launch of the new Timeline sections, Facebook users have new options to engage with paid and organic stories about movies, TV shows, books and music in more authentic and structured ways, including being able to indicate that they “want to watch” a film.
However, there are still.... More »
5 Must-Dos: Sid Smith of Albertson Performance Group Translates Content to Leads
– http://www.business2community.com/
Sid SmithGo ahead, tell Sid Smith the end goal of your content marketing is lead development. He’ll correct you faster than a grammar geek on Facebook. Your end goal is to create sales!As chief content creator and marketing automation champion at Albertson Performance Group, Sid Smith not only develops content and strategies for clients, he also automates the delivery of relevant content to potential customers that inspires a series of yeses that ends in the final yes – a sale…Lance Armstrong Was ‘Unaffected’ By Yesterday’s Bombshell Report
– http://www.businessinsider.com/
Yesterday was not a good day for Lance Armstrong. A report from the USADA came out saying he was part of the most sophisticated and successful doping programs cycling has ever seen. But late last night, Armstrong wanted everyone to know he was doing alright. He tweeted that he was hanging out with his family and moving “onward.” Positive attitude. However, his tweet that followed was YouTube video of a rather depressing Elliot Smith song… (via Deadspin): What am I doing tonight? Hanging with my family, unaffected, and thinking about this…
Farmville 2, Microsoft Live, Banjo, Causes, MeetMe, Ask.fm and more on this week’s top 20 growing Facebook apps by DAU
– http://www.insidefacebook.com/
Zynga’s FarmVille 2 leads our list of fastest growing Facebook applications by daily active users. Earlier this week the game led our list of apps growing by monthly active users, as well.The titles below grew between 155,000 and 1.3 million DAU, based on AppData, our data tracking service covering growth for apps on Facebook.
Top Gainers This Week
Name
DAU
Gain
Gain %
1.
FarmVille 2
7,900,000
+1,272,988
+ 19%
2.
Microsoft Live
13,900,000
+875,271
+ 7%
3…
6 Tips for Using LinkedIn the New Endorsements
– http://www.socialmediaexaminer.com/
A word of praise goes a long way in social media.LinkedIn recently made the endorsement process super-easy with just a simple click.LinkedIn Endorsements are now live across the United States, India, Australia and New Zealand, and rolling out to everyone else over the coming weeks.How LinkedIn Endorsements Can Help YouAlthough it’s too early to tell how valuable these endorsements will be to your LinkedIn networking, they are now an option on your LinkedIn profile, whether you choose to show them on your public profile or not…
Google’s Schmidt: “What Apple Has Learned Is That Maps Are Really Hard”
– http://www.searchengineland.com/
Google Executive Chairman Eric Schmidt, during an interview at the 92nd Street Y in New York last night, made the case that Apple should have kept Google Maps on the iPhone. “Apple’s done very well using our maps,” he joked. When asked directly about a forthcoming iOS Google Maps…
Please visit Search Engine Land for the full article.
Whiteboard Video Marketing: New Content Ideas to Draw From
– http://www.business2community.com/
Looking for a new, low-budget way to create more engaging video content? Try turning to your whiteboard.It’s no secret that more marketers are looking for ways to incorporate video into their overall content strategies.From a business perspective, video production is obviously much easier and less expensive to achieve than in years past. After all, anyone with a smartphone and a YouTube account can shoot and post online video these days for practically nothing…
Samsung Mobile USA, Facebook and others in this week’s top PTAT gainers among Product/Service pages
– http://www.insidefacebook.com/
Samsung Mobile USA is this week’s top gaining page in the People Talking About This metric among product and service category pages. The page recorded almost 2 million additional engagements this week.The top 10 product and service pages gaining PTAT saw increases between 77,056 and 1,964,759 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.
#
Name
People Talking About
Daily Growth
Weekly Growth
1
Samsung Mobile USA
2,771,828
0
+1,964,795
2
I DRIVE SAFELY
693,165
+115,816
+602,861
3
Facebook
3,211,624
-423,389
+598,640
4
I Love My Dog
709,914
+99,139
+578,263
5
Hanes
196,978
0
+167,216
6
Escuela para Aprender a s…
426,520
-8,066
+140,224
7
Pro 7
120,402
+103,054
+104,104
8
McDonald’s Sverige
122,561
+15,240
+92,141
9
Du liebst mich? Zeig’s mi…
432,312
+91,200
+79,149
10
Colgate Max Fresh India
92,327
+22,029
+78,001
11
Petcentric by Purina
143,685
0
+77,056
With the release of the iPhone 5, Samsung has been promoting its competing device, the Galaxy S III…
Facebook users convert at all hours, FBX partner Triggit says
– http://www.insidefacebook.com/
Facebook users who see retargeting ads on the social network through the Facebook Exchange are clicking and converting throughout the day, says FBX partner Triggit. That’s an advantage over traditional real-time bidding exchanges, where conversions skew toward post-work hours.Triggit says one e-tail client saw over 53 percent of click-through conversions on traditional display occur between 4-8 p.m. PST. Only about 22 percent occured between 7 a…