SPONSOR MESSAGE: Connect Your Social Media To Revenue + MORE 01/29/2013
With Adobe Social – part of the Adobe Marketing Cloud – you can measure how your social media spend impacts your bottom line. It’s time to find out what those “Likes” and “followers” really mean for your business. Click here to remove the guesswork.
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Facebook Home presents potential advertising opportunities + MORE 04/05/2013
One significant component of Facebook Home for Android is that it pulls visual content from News Feed onto the lockscreen of a user’s device so they can browse stories from friends and interact with them without first visiting the homescreen and opening the Facebook app.
The idea of fullscreen.... More »
Survey Shows Americans Confused By How Google, Facebook Make Money + MORE 01/09/2013
A new survey from Harris Interactive on behalf of The Search Agency finds, among other things, that large numbers of people in the US don’t really understand how Facebook and Google make money. The online survey was conducted in August 2012 with a sample of just over 2,000 adults. The Search...... More »
How To Create A Positive Business Image In Lead Generation + MORE 02/11/2013
A good business image is everything, let no one say otherwise. Think about the companies we know today, like Apple, Microsoft, Walmart, Ford, Pfizer, and even Gucci. When you hear their names, you recognize them immediately, right? That is the power of image. And that is a quality that bring in the.... More »
B2B Case Study: Maersk Gets Social Media Right + MORE 03/28/2013
Ever since the social media tsunami hit the corporate boardroom in 2008, B2B social media discussions have been usually met with rolling eyes and smug grins. After all, B2B is all about business, not fans, likes, and followers. Right?
At first, one would think the B2B skeptics were right, but Maers.... More »
100+ Social Media and Content Marketing Predictions for 2013
– http://www.business2community.com/
There is no better way to start off December than to look ahead to next year. With that, I share with you our Social Media and Content Marketing Predictions for 2013. (This is our fifth annual collection of predictions. For the record, you can also view what was forecast for 2009, 2010, 2011, and 2012.)Thanks to the more than 80 marketers who offered predictions on topics ranging from mobile to social demand generation to print, and everything in between…
Facebook Is Quietly Implementing A Plan To Destroy Television (FB)
– http://www.businessinsider.com/
Facebook’s management has recently adopted a new mantra: that Facebook’s audience is the equivalent of three Super Bowls every day. COO Sheryl Sandberg said it on the Q3 2012 earnings call. And vp/global marketing solutions Carolyn Everson said it at our Ignition 2012 conference in New York recently. It turns out that this mantra is a clue to how Facebook intends to start stealing the advertising dollars that currently go to television. Facebook has made three recent moves that all point to an attack on the ad dollars that previously went to TV: Facebook is now the second biggest server of online video, behind YouTube…The Top 5 Bare Minimums for Marketing Your Small Business Online
– http://www.business2community.com/
We’re very in-tune with the desires of contractors and service professionals. We realize that marketing, social media and SEO are words that you wish you could rid from your vocabulary. Again, we understand. But the landscape is changing and you need to adjust if you want to stay competitive. As TopRank states, nowadays it’s not just your “competition” that’s showing up more prominently to your customers:What companies need to understand is that online competition isn’t just businesses competing for market share in the business world, but information and content published from a variety of sources that compete for search engine and social media users’ attention…
12 Quotes That Reveal How Larry Page Built Google Into The World’s Most Important Internet Company (GOOG)
– http://www.businessinsider.com/
Larry Page is the head of the world’s most important Internet company, Google. Page ran Google alongside co-founder Sergey Brin up until 2001 when Eric Schmidt came on board to serve as chairman and CEO. Last year, Schmidt stepped down to become executive chairman of the company, while Page assumed the role of CEO at Google. How’d Page take Google to such great heights? Where’s he taking it next?SEE ALSO: The Google+ Boss Just Brilliantly Deconstructed Everything Annoying About Facebook On starting a business “I think part of the reason we’re successful so far is that originally we didn’t really want to start a business…Google+ Introduces Communities: This Week in Social Media
– http://www.socialmediaexaminer.com/
Welcome to our weekly edition of what’s hot in social media news.To help you stay up to date with social media, here are some of the news items that caught our attention.What’s New This Week?Google+ Rolls Out Communities: With this new feature, you can create public or private membership communities with discussion threads and integration with other Google+ features such as Hangouts. ”With Google+ Communities there’s now a gathering place for your passions…
IT’S OFFICIAL: Europe’s Worst Nightmare Silvio Berlusconi Is Running For Italian PM Again
– http://www.businessinsider.com/
Silvio Berlusconi on Saturday ended weeks of speculation by announcing he would again run for the job of prime minister, which he was forced out of last year. “I am running to win,” the leader of the right-wing populist People of Freedom (PDL) party told journalists in Milanello, near the northern city of Milan. Copyright (2012) AFP. All rights reserved. Please follow Business Insider on Twitter and Facebook.Join the conversation about this story »