Seth Rogen And James Franco Release Fake 'Pineapple Express' Sequel Trailer + MORE 04/01/2013
In what is jokingly being touted as "the most anticipated movie sequel in human history," James Franco and Seth Rogen have released a trailer for the fake sequel (Aprils Fool's!) to their hit 2008 film "Pineapple Express." In "Pineapple Express 2," the fellas reunite with Jonah Hill, Craig Robinson .... More »
Asian Markets Are Up + MORE 01/28/2013
Asian markets have opened modestly higher, after the S&P 500 ended its 8-day winning streak. The Nikkei is modestly higher. Remember it has been up after Shinzo Abe came to power on promises of more aggressive stimulus policies. Australia's stocks are up as trading resumes after a three-day week.... More »
Here's A Delicious Way Facebook Could Profit From Instagram—And Destroy OpenTable And Yelp (FB, OPEN, YELP) + MORE 01/30/2013
Instagram snaps of the delicious meal you're about to eat are such a cliché, they played a starring role in CollegeHumor's hilarious takedown of the Facebook-owned photo-sharing site. But for restaurateurs, these pics are no joke: People are taking a massive number of photos of food, and Inst.... More »
Instagram May Put Pictures Of Teen Users In Ads And It's Freaking Some People Out (FB) + MORE 12/18/2012
Dec. 18 (Bloomberg) -- Facebook Inc.’s Instagram policy changes, announced yesterday, may let advertisers use teenagers’ photos for marketing, raising privacy and security concerns, said Jeffrey Chester, executive director for the Center for Digital Democracy. The new policies, which now.... More »
How to Use Twitter for Business and Marketing + MORE 04/10/2013
Is Twitter a part of your social media marketing? Or have you let your Twitter marketing drop off lately? In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer. Here’s a checklist o.... More »
Karma’s Gift To Facebook: F-commerce Done Right, Finally
– http://www.businessinsider.com/
Since writing that Facebook Gifts would likely kill a bunch of startups, I’ve heard from many of those startups. Naturally, they disagree. Wrapp, for example, has argued fervently that its gift card-focused service is more appealing to merchants because it doesn’t involve the moving of any inventory. Click here to read more > Please follow SAI on Twitter and Facebook.Join the conversation about this story »
Viral Videos: How to Create and Promote Videos People Love
– http://www.socialmediaexaminer.com/
Do you struggle to create and promote videos?Are you wondering how to make videos that go viral?To learn about the creative process of coming up with video ideas and making them happen, I interview Mark Malkoff for this episode of the Social Media Marketing podcast.More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It’s designed to help busy marketers and business owners discover what works with social media marketing…
How to Target Recruiters Scanning Online Professional Profiles
– http://www.business2community.com/
Anyone who’s ever crafted newspaper headlines for most of an eight hour shift realizes a lot of mediocre verbiage precedes the stronger, eye-catching ones. The first ideas are rarely the best ones.This holds true on professional networking sites, such as LinkedIn, where individuals write their own headline showcasing their career and their talents. Writers, for example, call themselves a “digital storyteller” or a “writer-producer,” a “prolific writer” or “LinkedIn profile writer…
You’re a few clicks and a few dollars away from reaching customers on Facebook mobile. Here are four simple ways to do so.With roughly half of all U.S. mobile subscribers using smartphones, Facebook is very focused on serving ads to mobile users. This is obvious when you see Facebook’s revenue was up in Q3 because of mobile advertising.”There are over 12 million small businesses using Facebook, and if you do the basics of updating your page, it is a low-cost, rich visual presence in mobile without needing a mobile website,” says Matt Idema, the director of monetization product marketing for Facebook, who focuses on small businesses and their use of Facebook pages…Online Marketing News: Run Effective A/B Tests, YouTube Pulls the Plug, Hijacking Google, Windows 8 Dead?
– http://www.toprankblog.com/
Social Stereotypes: You Are What You Share
This recent infographic from WIX focuses on social media, and the types of things that people share, or read. Findings include:
71% of tweets are ignored
23% of tweets get a reply
5% of Pinterest users are under the age of 18
97% of executives surveyed used LinkedIn in 2010
23 Tips on How to A/B Test Like A Badass
With all of the tools now available it has become very easy and effective to run an A/B test…
Video: 4 Reasons No One ‘Likes’ Your Content Marketing
– http://www.business2community.com/
Bad Business Blogging HabitsTwo million blog posts are published every 24 hours. That’s enough written content to fill Time Magazine for 770 years. This content marketing thing is getting to be a pretty big deal, and there’s a reason why: it works. The humorous marketing video below, winner of SEOMoz’s video content contest, illustrates some of the tactics that fail to impress modern search engines:The lesson is clear: create original content that’s geared to your readers and inspires social media sharing, and search engines will love you…Compass Labs launches social intelligence platform, gains Facebook Insights badge
– http://www.insidefacebook.com/
Social advertising company Compass Labs this week announced the arrival of CLIQ Social Intelligence, a platform to provide brands and agencies with key insights about their audiences, including customer interests, media preferences, demographic makeup and more.Compass Labs offers managed advertising services, as well as self-serve software, but VP of Marketing Molly Glover Gallatin says the company found that advertisers are looking for more than ad creation and optimization…
Mobile Marketing: The Mobile Data Treasure Trove
– http://www.business2community.com/
Mobile Consumers Are Willing to Swap Personal Data for OffersAccording to a recently released survey conducted by Harris Interactive, 9 in 10 mobile device users will swap personal information for offers.Let that sink in for a moment. That’s quite a statistic.Marketing Strategies Should be Built Around Consumer DataData is the bedrock on which successful mobile marketing strategies are built. Of course it’s really the insights teased out of the data that count; but no data, no insights…