Facebook hires small team behind social startup Storylane + MORE 03/08/2013
Storytelling platform Storylane today announced that it is shutting down and the team is joining Facebook as part of a talent acquisition. Facebook is not buying the Storylane product.
Storylane is a community story sharing service and social network where users are prompted to share stories about.... More »
Craft Beer Marketing: How To Use Social Media To Promote Your Craft Beer Bar 02/19/2013
Craft beer marketing for your craft beer bar mirrors small business or retail marketing and is a little more fun to do when you integrate social media into the mix!
Craft beer represents only 5% of the overall beer market, but it’s pouring on more drinkers every day. Mintel reports that craft beer.... More »
13 Cool Ways Brands Have Started To Use The Latest Social Media Craze, Vine + MORE 01/26/2013
Vine is a startup that was acquired by Twitter before it even launched. It's a mobile app that makes it easy to create and share animated GIFs. Since the acquisition was announced, a lot of people have started to play with the app, including a few big name brands and media organizations. Need some i.... More »
Adaptive And Responsive Design: For The HTML-Impaired + MORE 03/06/2013
It’s part of my job to be up to date on the newest trends in social media and digital marketing. So, when I heard all of the buzz lately about responsive design and adaptive design, and the debates over which one is better, I had to find what it was all about. It turns out that this stuff is very .... More »
Paper.li: Should I Go or Should I Stay? + MORE 12/22/2012
I don’t know when I first opened my paper.li account.
Someone I respect and admire had one and I thought it would be a good brand builder.
If you don’t know what paper.li is…it’s a content curator (some call it spam) distributed through Twitter. You create your own online newspaper, specific.... More »
Online Marketing News: Social Media & Holiday Shopping, Use PodCasting For Business, Facebook Ads = Craigslist, New Gmail, Google EMD Update
– http://www.toprankblog.com/
Social Media and the Holiday Shopper
This recent infographic from Clever Girls Collective provides insights into social media-savvy women’s 2012 holiday shopping plans. Findings include:
93.3% purchased something because a blogger recommended it
$515 is the amount the average US household will spend on gifts this year
75% say sale prices influence holiday purchasing decisions
3 Ways Podcasting Can Land You Customers
Podcasting is quickly becoming a very popular means of creating online content…
Why Your Brand’s Survival Depends On These 3 New Charts
– http://www.business2community.com/
Each year InSites Consulting, SSI and No Problem! in Europe comes out with a fantastic global survey of social media adoption and consumer behavior. The 2012 report came out two weeks ago (full 120-slide report here), and of acute interest is these three charts.The survival of your business will turn on your ability to tell your brand story and engage customers across social media channels on their smart phones within the next 18 months. Here’s why and the data to back up this claim…LinkedIn Marketing: New Features to Enhance Your LinkedIn Results
– http://www.socialmediaexaminer.com/
Do you use LinkedIn for your business?Are you wondering how LinkedIn can help your online marketing?To learn more about the new capabilities of LinkedIn and what they mean for marketers, I interview Viveka von Rosen for this episode of the Social Media Marketing podcast.More About This Show The Social Media Marketing podcast is a show from Social Media Examiner.It’s designed to help busy marketers and business owners discover what works with social media marketing…