CNN POLL: Obama Wins 46-39 + MORE 10/17/2012
Well, Obama seems to have taken a modest victory in each of the polls. CNN is scoring it 46-39% in favor of the President. It's not overwhelming. It's certainly not like Romney's big win. But after the dismal first-debate showing, a win is a win. For Grace Wyler's take on how Obama won, see here >.... More »
Facebook Gift Cards: This Week in Social Media + MORE 02/02/2013
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Introduces Gift Cards: Facebook Card gifts are rolling out gradually in the U.S. You&.... More »
9GAG, AMC The Walking Dead Social Game, Hay Day and others among this week’s top PTAT gainers for app pages + MORE 01/16/2013
9GAG is this week’s no. 1 PTAT gainer for app pages on Facebook, according to our PageData tool, which tracks page growth across Facebook.. The image-based website has integration with Facebook as well as an official iPhone app. It currently has 5.4 million monthly active users.
We compile t.... More »
Inside The Odd And Hilarious Subculture Of 'Weird Twitter' + MORE 12/15/2012
There's an unusual subculture of jokesters on Twitter, and they're probably having more fun than you. Instead of tweeting filtered photos of their lunches or their vapid thoughts on technology (you all know who you are), they share surreal bursts of unusual ideas, jokes that are funny not because of.... More »
LinkedIn Stats, Pinterest Rules and Content of the Week + MORE 11/26/2012
Home Runs of the WeekIn case you’re wondering, there was no shortage of exceptional blog content this week due to Thanksgiving. If anything, our RSS feeds were even smarter than usual. From a comprehensive round-up of LinkedIn statistics to an analysis of Pinterest contest rules, there’s.... More »
Blake Griffin Sunk A 75-Foot Shoot At The Clippers’ First Scrimmage
– http://www.businessinsider.com/
It feels like the Miami Heat won the finals just yesterday, but don’t fret NBA fans, it’s almost time to watch basketball again. The Clippers had their first scrimmage of the season, and Blake Griffin had a little fun and sunk a 75-foot shoot. Ladies and gents, your first NBA highlight of the 2012-13 season (via Big Lead Sports): Please follow Sports Page on Twitter and Facebook.Join the conversation about this story »
Refine Your Business’ Image with Smart Content Creation Strategies
– http://www.business2community.com/
It’s no secret that the quality, novelty and impact of a business’ content determines its success in this increasingly competitive online market. What’s not so obvious to many entrepreneurs is how they can deliver on content that can capture an audience’s attention long enough for them to consider purchasing products and services.Many online businesses seem to operate under the assumption that any content slapped onto a website or a social media platform will cut the mustard, just because it’s online…4 Reasons You Should Attend Social Media Marketing World in San Diego
– http://www.socialmediaexaminer.com/
Do you attend in-person conferences?Imagine an event where you rub shoulders with the social media pros you follow and admire online.Then imagine networking with 1,000 fellow marketers in beautiful San Diego, California.Now add the waterfront San Diego Marriott Marquis hotel, an opening-night party surrounded by dinosaur relics, an evening networking cruise on Southern California’s largest private yacht and 49 expert-led sessions.That’s a small sampling of what’s in store for you at Social Media Examiner’s new conference: Social Media Marketing World!What? Social Media Examiner is hosting a physical conference?Social Media Examiner is known for its signature online summits like Social Media Success Summit and Facebook Success Summit…
Rolling Out New LinkedIn Company Pages to All Companies [SLIDESHOW]
– http://www.http//blog.linkedin.com/
A few weeks ago, we launched our newly redesigned LinkedIn Company Pages with select companies to make it easier for you to find, follow and engage with companies you’re interested in. Today, we’re excited to roll out this new experience to the more than 2 million companies who have LinkedIn Company Pages. As part of this roll out, we’re also introducing the Featured Update functionality, a new way for companies to highlight important content by promoting it to the top of their Company Updates stream…
How Stock Photos Decrease Your Website’s Lead Generation?
– http://www.business2community.com/
Looking to give your website’s lead conversion rate a push in the right direction? Making your website appeal more to your future leads could be as easy as swapping out those terrible stock photos for images of your actual staff. Turns out, the average consumer isn’t just an expert at tuning out disruptive marketing messages. They’re also fed up with crappy stock photos, which is why websites with photos of actual employees are about 95% more effective at lead capture than the same sight with stock photo…Google Maps For Mobile: An iPhone User’s Guide
– http://www.searchengineland.com/
As we wait for a new native Google Maps app for iOS 6, the company has introduced Street View imagery this morning to Google Maps for the mobile web. It’s another attraction that may pull Apple Maps users over on the iPhone and iPad. Below, a look at some of the key features in Google [...]
Please visit Search Engine Land for the full article.
Bad Advertising Advice: Go Where Your Audience Is
– http://www.business2community.com/
It sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive.This advice leaves B2B marketers looking at what their audience does. Do they watch the Super Bowl? Are they on Facebook? Do they read Sports Illustrated?Media sales representatives perpetuate the problem, comparing reach to their competitors. The “more read our stuff” chart is in nearly every major media kit in one form or another and every day it leads marketers astray…MarketingProfs B2B Forum: Integrating Social Media & Content to Optimize the Sales Funnel
– http://www.toprankblog.com/

The importance of integrating earned, owned, paid and shared media couldn’t be any greater and this week I’ll be giving a track keynote at the MarketingProfs B2B Forum conference in Boston on just that. My presentation will focus on the essential strategies and tactics for sales funnel optimization success with content, search and social media marketing.
To get things started, here are some handy general stats on search, social and content marketing plus quite a few specifically for B2B marketing:
50 Billion – By 2020, Ericcson predicts there will be 50 billion internet connected devices…