Please visit Search Engine Land for the full article.
The importance of integrating earned, owned, paid and shared media couldn’t be any greater and this week I’ll be giving a track keynote at the MarketingProfs B2B Forum conference in Boston on just that. My presentation will focus on the essential strategies and tactics for sales funnel optimization success with content, search and social media marketing.
To get things started, here are some handy general stats on search, social and content marketing plus quite a few specifically for B2B marketing:
50 Billion – By 2020, Ericcson predicts there will be 50 billion internet connected devices…