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If you're currently advertising on Facebook, you've probably heard the announcement about their new Custom Audience feature. The announcement was a pretty big deal and had most marketers salivating over the new targeting possibilities.
In case you missed it, here's a brief overview of the Custom Audiences feature and tips on how you can use it to your advantage.
What Are Facebook Custom Audiences?
Let's say you have a current email list of all of your existing customers…
Adobe Photoshop, Google Chrome, Internet Explorer Arabia and others in this week’s top PTAT gainers among software pages
The top 10 software pages gaining PTAT saw increases between 6,000 and 84,000 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.
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Opera en Español
App Center recommendation engine drives more repeat app users than previous Facebook games dashboard
Facebook App Center, which launched in June and became available worldwide on Aug. 1, is a personalized section of the desktop and mobile site to help users discover new apps on Facebook, mobile and the web. It focuses on surfacing high quality apps that users are likely to be interested in based on other apps they’ve tried and what their friends use…
Facebook COO Sheryl Sandberg said in a press Q&A Tuesday that serving small business is “just as important” as helping large advertisers achieve their goals. She says the company’s current and future revenue is split between small businesses and larger brands…