Facebook says small businesses ‘just as important’ as big brands + MORE 10/04/2012

A store had this large QR code poster at the entrance window that read – “Like our Facebook Page for offers.” I scanned the QR code with my mobile phone and it redirected me to the store’s website that wasn’t quite mobile-friendly. I spent around 8 seconds on the website but couldn’t locate the Facebook Like button and left. →It was a missed opportunity for the brand as the QR Code failed to generate an additional Like on the Facebook Page…

Are you thinking about putting your business on Instagram?Are you looking for content ideas for this increasingly popular mobile social platform?Read further to discover how you can use Instagram to give your business extra visibility and better engage with the Instagram community.What Is Instagram?Instagram is a free mobile photo-sharing app with 80 million users and counting. It has seen many changes lately.Instagram was acquired by Facebook in April 2012, launched a redesign on iOS that includes a new “Explore” tab and is rumored to be developing a web presence (so that users can see photos online, not just on the mobile app)…

Google’s confirmed to Search Engine Land that Google Maps Mobile will be gaining Street View photography. It won’t confirm the exact timing, but a Wall Street Journal report that is will happen tomorrow seems pretty likely. The New York Times had reported last week that Street View…

Please visit Search Engine Land for the full article.

This was the story package leading the Huffington Post Wednesday night, after Mitt Romney’s surprisingly dominant performance in the first presidential debate:    Please follow Politics on Twitter and Facebook.Join the conversation about this story »

Add MSNBC host Chris Matthews to the list of liberals not fond of President Barack Obama’s debate performance against Mitt Romney tonight.  He had an epic meltdown shortly after the debate when Rachel Maddow asked him for his reaction.  Watch the video below:   <div>Please enable Javascript to watch this video</div> Please follow Politics on Twitter and Facebook.Join the conversation about this story »

Posted by Justin_Vanning
If you're currently advertising on Facebook, you've probably heard the announcement about their new Custom Audience feature. The announcement was a pretty big deal and had most marketers salivating over the new targeting possibilities. 

In case you missed it, here's a brief overview of the Custom Audiences feature and tips on how you can use it to your advantage.  

What Are Facebook Custom Audiences?

Let's say you have a current email list of all of your existing customers…

Adobe Photoshop is this week’s top gainer in the People Talking About this metric among software pages. The page has increased its PTAT over 275 percent over the last week.
The top 10 software pages gaining PTAT saw increases between 6,000 and 84,000 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.

#
Name
People Talking About
Daily Growth
Weekly Growth

1
  Adobe Photoshop
113,628
+1,484
+83,356

2
  Google Chrome
81,015
+9,698
+34,552

3
  Internet Explorer Arabia
37,280
+3,742
+23,884

4
  Autodesk Students
28,834
+9,057
+21,161

5
  Adobe Photoshop Elements
16,598
+2,508
+15,421

6
  Zombie Apocalypse Surviva…
48,738
+574
+13,559

7
  Smule
36,762
+3,296
+8,946

8
  Opera en Español
25,993
0
+8,540

9
  North Social
7,452
+99
+6,181

10
  MikvahCalendar…

Facebook today revealed that users who discover apps through App Center are 40 percent more likely to return to the app the next day compared to users of the previous Apps and Games dashboard.
Facebook App Center, which launched in June and became available worldwide on Aug. 1, is a personalized section of the desktop and mobile site to help users discover new apps on Facebook, mobile and the web. It focuses on surfacing high quality apps that users are likely to be interested in based on other apps they’ve tried and what their friends use…

Barack, Twitter, and cutting through the social noiseAs the 2012 US Presidential election campaign rages, I thought it was worth checking out how pollies (arguably some of the planet’s least progressive people) have managed to better understand and utilise social media than almost everybody else. What do they know that you don’t?During the 2008 Presidential election race, then Senator Barack Obama proved once and for all the staying power of social media when it comes to engaging and motivating a typically apathetic audience…

As Facebook execs go on a speaking tour and court large brands and agencies during Advertising Week in New York, the company maintains that it wants the social network to continue to be a valuable platform for small businesses to connect with current and future customers.
Facebook COO Sheryl Sandberg said in a press Q&A Tuesday that serving small business is “just as important” as helping large advertisers achieve their goals. She says the company’s current and future revenue is split between small businesses and larger brands…

Not sure it’s connected, but… Romney wins debate and futures are rallying. Please follow Money Game on Twitter and Facebook.Join the conversation about this story »