Winning Google’s Zero Moment of Truth by Integrating Web Analytics, SEO, and Social Media Marketing + MORE 03/20/2013
The marketing communication landscape of the twenty first century continues to remain influx as new platforms of engagement and web optimization tools continue to flood the Semantic Web. Specialists offering expertise in one form of content marketing, like SEO, for example, should already be thinkin.... More »
How To Get Ahead At Google (And How Not To) (GOOG) + MORE 11/18/2012
It's hard enough to get a job at Google. You only need to look at its genius-stumping interview questions to realize that. But once you've got the job, how do you knock it out of the park? Bernard Marr identified some key behaviors over at LinkedIn Today: don't micromanage help with career develo.... More »
Lead Generation – No Interest In Money? No Problem! + MORE 12/20/2012
In the subject of lead generation, there are two ways that one encounters a lack of interest in money. It is either in yourself in which you see no need for marketing nor for sales, much less lead generation itself. You can also encounter it among businesses who reject you purely because you come fr.... More »
Survey Shows Americans Confused By How Google, Facebook Make Money + MORE 01/09/2013
A new survey from Harris Interactive on behalf of The Search Agency finds, among other things, that large numbers of people in the US don’t really understand how Facebook and Google make money. The online survey was conducted in August 2012 with a sample of just over 2,000 adults. The Search...... More »
5 Nashville Brands That Shine in the Twitterverse + MORE 01/15/2013
Music City Does Right by Twitter
Using social media to promote your brand or build its mystique is one of the most effective methods of connecting your product to modern consumers. Brands that have mastered the effective marketing of their product through social media platforms like Twitter, Faceboo.... More »
Online Marketing News: The History of Social Media, Employee Engagement Quiz, Marketing on Instagram, Yelp’s Love Hate Relationship
– http://www.toprankblog.com/
A History of Social Media
This recent infographic from copyblogger takes a dive into the history of social media, and it may be a longer history than you expect. History includes:
1971 – First Email – Researchers at ARPA send the worlds first email
1980 – USENET_ – users were able to read and post messages to distributed online bulletin boards
1991 – World Wide Web – Tim Berners-Lee proposes a new protocol for information distribution
Are Your Employees Engaged? Here’s How to Find Out
Many employers as themselves if their employees are truly engaged and may not know where to start figuring it out…
Markets Are Coming Back
– http://www.businessinsider.com/
The Bureau of Economic Analysis just released its Q3 GDP number. It came in at 2.0%, which was ahead of economists’ expectation 1.8%. Futures are cutting their losses. Dow futures are down 60 points. Ahead of the report, markets were selling off. Dow futures are off 80 points. S&P 500 futures are off 8 points Here’s a look at the futures markets: Please follow Money Game on Twitter and Facebook.Join the conversation about this story »
Samsung Shipped Twice As Many Smartphones As Apple Last Quarter (AAPL)
– http://www.businessinsider.com/
Samsung’s global domination of the smartphone market continues. Last quarter it shipped 56.3 million smartphones. In a very distant second place is Apple, with 26.9 million, according to IDC. Here’s a table breaking it all down: Please follow SAI on Twitter and Facebook.Join the conversation about this story »
Why Female Founders Need Male Mentors
– inc.com
A panel of successful female founders and investors challenge the notion that women should stick together in start-ups.Now more than ever before, female tech founders can find start-up events tailor-made just for them. Google and Twitter have sponsored coding camps for teen girls. And there is a plethora of women-only entrepreneurial contests. Often the theory goes, the more women stick together in a male-dominated field, the more successful they’ll be…Personal Income And Spending
– http://www.businessinsider.com/
The next big economic report will be the September personal and spending figures, which gets released on Monday. Economists estimate that income climbed 0.4% and spending jumped 0.6%. Click Here For The Q3 GDP Report > Please follow Money Game on Twitter and Facebook.Join the conversation about this story »
Here Is The Apology To Samsung Apple Was Forced To Post (AAPL)
– http://www.businessinsider.com/
Apple is being forced by UK courts to post an apology to Samsung for accusing it of ripping off Apple’s design. The apology is up on Apple’s website now. Hilariously, this is mostly just a bigger insult to Samsung than anything else. The notice specifically says Samsung is “not as cool” as Apple. And it talks about how Samsung has been found to steal Apple’s design elsewhere in the world. Check it out: Please follow SAI on Twitter and Facebook.Join the conversation about this story »
Blogs, Books and Social: How the World Has Changed
– http://www.socialmediaexaminer.com/
Do you think the world of publishing is evolving?Have you ever thought of self-publishing?To learn more about how blogs, books and social content have evolved, I interview Guy Kawasaki for this episode of the Social Media Marketing podcast.More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It’s designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting)…