Create Content for Your Readers, Not Yourself + MORE 10/24/2012

People with any experience in lead generation can understand why the need for middle-men has been questioned and will always be questioned. Because more than half the time, people who are in the business of providing leads also find themselves on the end of such doubts. On the other hand, this also means they are not strangers to seeing other middle-man industries getting cut out by disruptors and game-changers.This begs the question: Do you employ them only for or against the middle man?Example: Software Leads For Big DataA recent article from Gigaom demonstrates this same dilemma occurring between data scientists and big data technologies…

In the age of apps and smartphones, companies have been trying to figure out how to help move Internet dating beyond the desktop and onto smartphones and tablets. One of those companies is MeetMoi. MeetMoi is a location-based dating app that started in 2007. Today, the company has finally crossed three million users. To coincide with this achievement, MeetMoi has a big app update coming today with iPhone 5 compatibility and Facebook Connect. “MeetMoi is revolutionizing mobile dating based on two specific aspects: location discovery and push notifications,” MeetMoi’s CEO, Alex Harrington said in an interview…

Want some cool apps that you can use on your smartphone to improve your marketing?Mobile apps can help you manage your social media activities with your busy schedule and help you maintain your reputation.Here are 6 free smartphone apps to keep your business active on social media.#1: Google CurrentsDo you struggle to find cool ideas for posting to your social networks?  Fortunately, there’s an easy way for you to find content through Google Currents…

There is this one little thing I noticed on a lot of blogs I read, and have to admit, my own too, that I think can be the end of some of our blogs. And we don’t even notice it happening, so we let it happen until we realize we are too deep into it to fix it.When you start your blog, you have a target market, and a lot of beginners, in any niche, will have beginners in mind as their target market.So if you are starting a blog about WordPress and blog design, you will start the blog by writing posts (or making videos) about how to register a domain, how to install WordPress, how to post, how to add an image to your posts and so on…

For many small or local businesses it’s not always easy to stand out from the crowd, particularly when almost any company you can think of already has a Facebook page, or a Twitter feed. Unfortunately, it takes more than regular social media updates to really make sure you stick in peoples’ minds; you need to create a brand personality that people will recognise, trust and enjoy hearing from time and again.As every business and every brand is different you need to figure out what features best highlight your own brand…

Vote for Kermit! Political parties don’t know how to manage email marketingReturn Path put out a great infographic about the use of email marketing by both political parties during the 2012 presidential election. The results are interesting and somewhat funny. Both candidates use email marketing strongly, but just take a look at the differences!Obama has five times the number of email subscribers as RomneyThat’s a telling stat. But, I’m not surprised by this since Obama is a sitting president who’s had 4 years in office to grow his subscriber list…

  There was no change in the Rasmussen daily tracking poll today, where Mitt Romney still has a comfortable four point lead on President Obama.  Romney leads Obama 50-46 in the latest three-day rolling average. More than many other polls, this should give one of the best pictures of any post-foreign policy debate shift in the polls.  Please follow Politics on Twitter and Facebook.Join the conversation about this story »